![]() Facebook is desperately trying to lure creators from other platforms like TikTok. The payments will go through 2022 as the company seeks to “reward creators” for creating content on its platforms. ![]() With YouTube launching the $100 million Shorts fund, Instagram is certainly feeling the heat.įacebook and Instagram are planning to pay $1 billion in creator incentives. Instagram is betting on IGTV and Reels to compete with YouTube and other platforms. With nearly 70-80% of all the data in the country being video, India is a data-first market. Reels is now available in 50+ countries, and the platform also started placing full-screen advertisements in Reels which can run up to 30 seconds. In July 2020, Instagram rolled out Reels in India after TikTok was banned in the country. So naturally, many users are increasingly looking at new ways to make money from Instagram in India. ![]() Instagram has nearly 180 million users in India, and the number has grown at a steady rate in India. ![]()
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